“ A friendly human hunter has a talk with you about what you are doing here, and how is the weather. He advises you to not disturb the animals, tend to any fire you set, etc. This is actually a werewolf checking his territory, and if you are not to his liking, he may ambush you with his pack later.”
“ There is a land far to the east that is a great, desolate, near-empty wasteland home only to barbarians, ghosts and monsters. Many nations launche expeditions to this land, seeking to find the rumored-at treasures and riches beyond it's outer fringe.”
“ Since the local baron's wife died, to keep himself happy it is Christmas ( or the equivalent festival in your game world) every day in his castle.”